image from: http://www.youtube.com/
1. What kind of customer value does Youtube provide in the marketplace?
Youtube provides video-sharing websites to all kind of people over the world. It is an online portal which users can watch and share video content. Youtube created a way which video can be viewed directly on the web without the trouble of downloading. Multiple formats of players could be used for the videos. Young people could show off their talents as home movie makers to increase their popularity. There are also trailers provided in youtube and advertisement or commercial.
2. How do businesses like YouTube alter the ways that organisations and customers interact?
YouTube provides users to send a link through email to their friends in local or overseas, which led to a community of users. Youtube also allows bloggers and others to easily ‘grab’ a video and place it on their own web pages expanding more audience. Users decide which videos were worth watching and also rate the recommended videos.
3. What are the challenges facing YouTube in the future?
There are many other video-sharing websites that are following Youtube as a goal of achievement. Large organizations are developing online video offerings like Disney, which owns a television network and provides their latest and popular works on their own websites to let viewer view for free. Metacafe pursue different content from the large organizations. It takes an effort to select and promote ‘good’ videos at its own websites. Unlike youtube, it contends lots of video that can be publish by anyone and they did not select good quality videos, causing lots of same videos but different quality. Metacafe uses volunteers to critics and write about their videos whereas youtube just gives comments. Youtube faces major legal issues over copyright and approaching new rivals. Youtube will faces lots of obstacles in the future as it is a target for all websites.
