What is “Hot” and “Cool” media?
“As applied to communications, the terms “hot” and “cool,” were first introduced by the controversial culture maven and media theorist H. Marshall McLuhan (1911-1980).”
Source: http://condor.depaul.edu/~dsimpson/pers/hot-cool.html
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Image from: http://condor.depaul.edu/~dsimpson/pers/hot-cool.html
Hot media provides complete involvement without considerable stimulus. For example, print occupies visual space, uses visual senses, but can immerse its reader. Hot media favors analytical precision, quantitative analysis and sequential ordering, as they are usually sequential, linear and logical. They emphasize one sense (for example, of sight or sound) over the others. Hot media also include radio, film, lecture and photography.
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Image from: http://condor.depaul.edu/~dsimpson/pers/hot-cool.html
Cool media provides little involvement with substantial stimulus. They require more active participation on the part of the user, including the perception of abstract patterning and simultaneous comprehension of all parts. According to McLuhan “cool media” includes television, seminar and cartoons. He describes the term “cool media” as emerging from jazz and popular music.
nmtp04rubilynlim said,
June 16, 2011 @ 15:54
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