Source: http://www.osteoporosissoc.org.sg/
I will introduce about Non-profitable Organization of Osteoporosis.
Background of Osteoporosis
Osteoporosis Society (Singapore) was established in 1994. OS is a non-profit organization. The society is registered and domiciled in Singapore under the charities act. The main objective of this organization is to promote public awareness and knowledge of osteoporosis through community services and activities, public forums and educational program.
What is Osteoporosis?
Osteoporosis means ‘porous bones’. Porous bones are also known as brittle bones which can break easily after minor fall. Most common affected body parts are the lower forearm near the wrist, the spine and the hip.
Objectives of Osteoporosis
- Encouraging and supporting to those being prevention, diagnosis, causes and treatment of osteoporosis people.
- Collect, compile and assure accurate and updated information regarding all aspects of osteoporosis and to carry out regular and effective public education programmes.
- Establish and operate programmes rendering moral support, encouragement and financial assistance to needy patients and/ or their families.
- Recommend and assist in the formulation of such legislation to improve services to those suffering from osteoporosis.
- Co-operate with all relevant public and private agencies in services for persons at risk or suffering from osteoporosis.
- Campaign for, receive, hold and apply funds, gifts, bequests and endowments or proceed thereof, to any of the purposes described above.
How to improve the awareness of this website?
1. Media tools
They can co-operate with new media tools like facebook, msn or twitter. These tools are commonly use for communication between people. Therefore, the benefits of using these media tools will attract more viewers and let the public knows more about Osteoporosis. A person who knows this website could easily spread to another person using these media tools.
2. Public Events
They have some activities going on in the public but this is insufficient. They provide services Educational Talks and Osteoporosis Risk Assessment and Screening. From 2007 to 2009, their average of activities is 3 events per year. Hence, they should increase such events or talks and also get the chance to advertise their organization and interact with the public to exchange opinions. Furthermore, they should also have a positive attitude to face all sorts of circumstances so that the patients are more willing to join them and more aware about their illness.
3. Advertising
We can improve this website through mediacorp like television or radio. The media could explain to the elderly clearly as some of them are illiterate. They could also advertise their organization through newspapers, magazines or advertisement. As most of the people in this society are reading newspapers almost every day. Although, it will cost them a lot to publish in news but, more audience will be aware of their presence.
